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HIGHSIDE HIGHLIGHTS – SEROS RACING ENGINES

“Highside Highlights” is brought to you by Torgerson Racing

Sprint Car Insider- SACRAMENTO, Calif. (April 2, 2019) – > Its all about service after the sale for Seros Racing Engines. Whether you’re a world class superstar or just an average joe interested in a new hobby, Seros Racing Engines is dedicated to treating you both as family. Why?

Because Seros loves the sport of Micro Sprint Racing. From top to bottom, rookie or veteran, wing or no wing, Seros’ sees the importance of everyone as every participant plays a key role on the growth and continuation of the sport. In terms of having a stock class things are a bit more complicated but one this is for sure- if it can benefit the sport, he’s all for it.

If it’s first-hand knowledge with world class experience you seek, there’s no going wrong with Russell Seros. From back to back drillers with the Mayor, to having Yung Money under the tent, two consecutive Restricted drillers, Clay Cup titles, providing the power plant in the launching of a brand new chassis company and taking it all the way to Shootout glory in just one year, putting the power underneath two pairs of brothers on their ascension to the top, – You name it; he’s done it.

According to Russell Seros if he can help a customer fix a problem over the phone or with a quick explanation it means more to him than anything because providing top notch service is the cornerstone of his business practices.

When it comes to the topic of growing the sport of Micro Sprint racing Seros is quick to add that he is all for whatever it takes to grow the sport. Although he stresses that what needs to take place first and foremost is a structure put in place that everyone follows. Uniformity would be the easiest way to grow. If everyone had the same level of expectations than it would be easier for racers to travel and participate at other race tracks. One of the biggest deterrents today for racers is the fact that rules vary drastically from facility to facility.

Today class entries are dwindling at certain tracks across the country and everyone is scrambling for answers. One route that the two tracks in Central California have taken is adding the stock class back to the lineup.

“I’m all for the stock class,” said Russell Seros. “It just has to be done right, and it has to continue to be done right as far as tech inspection is concerned. Because if it’s not, what is going to stop someone from playing in the grey area, and what message does that send to the rest of the field?”

Seros would be a big advocate for the Stock class even though it means he could potentially lose a lot of money being an engine builder. Why would he still be for it? Because he loves micro sprint racing down to its core, and he’d do anything to see it grow.

But he has his reservations.

One of the key components that drove the stock class away from California the first time was domination by a handful of drivers and the lack of consistent tech inspection all the way down.

The last time Stock was ran finger pointing became a constant issue and the allegations of cheating lead to others in the field to actually cheat. It became a mess. Physically it just became impossible to tear down 30

Motors a night and have those 30 guys still excited to race the next day. When people became aware that not everyone would be teched the can of worms was exposed and the flood gates opened. It turned a lot of people

Off to the class and paved the way for Super 600 to become the dominant class.

However the Super 600 class being the dominant class may have been the nail in the micro sprint racing coffin. With engine packages exceeding the $15 to $20,000 mark, the sport has priced itself out of existence. Those kinds of prices make it unfathomable for the average guy to go get an engine out of a bike, buy a chassis, and go race. It just isn’t even realistic. Although Russell Seros could easily benefit from engine packages thriving in that price range, he too, would rather combat charges so high, and is willing to do whatever it takes to get the average fan in the stands excited to potentially race again.

What Seros would do is two fold.

First, the racing would be overseen by a committee. In a perfect world according to Seros a comittee would be formed with a representative from each angle and everyone would be listened to. There would be no interjecting while someone was speaking, and no shutting out anyone’s opinions, and once all angles were heard, decisions would be made based on everything brought up. Every track would be represented, drivers would be represented, promoters, engine builders, fans, every angle would get a chance to make their claim. Then decisions would be handed down and everyone would be held accountable to follow the ruling.

However that is in a perfect world, and well, we live in a world that is far from perfect, and getting everyone in one room, much less to an agreement, seems impossible at the moment.

“In any case the stock class isn’t a place for the Top dogs to go and beat down the little guy,” says Seros. “It also isn’t a place where a kid still racing Restricted should be allowed to run both.”

According to Seros The Stock class used to be the class where the average guy could run, and be competitive on a budget. He adds that allowing the big budget teams and top drivers to run the class once again allows for it to price itself out of existence.

“As long as you have racing, you’ll have guys searching for the smallest of advantages,”

Says Seros. “As long as you have guys with large budgets racing, you’ll have guys paying to find those advantages.”

Seros adds that it’s hard to expect a human to turn down money as well. No matter if he, and 9 out of 10 engine builders were honest, and wouldn’t even consider assisting someone in pushing the window of rules, someone is going to be willing to pay for it. We all have needs, and mouths to feed, someone is going to take the money. This starts an impossible cycle of maintaining a boundary of integrity. The almighty dollar always speaks.

So to do the Stock class to where it benefits the sport as a whole, and begins to grow again, it has to be based on the foundation of fair, and complete technical inspection from top to bottom. This also has to be done on a regular basis. Next, the sports top drivers need to be withheld from eligibility to compete. Nothing deters new entries than fear of being embarrassed.

There are so many elements that come into play Seros also proposes a stock bore class rather than a stock class in general. According to him there are so many advancements in parts and practices that maybe a stock bore class is more realistic.

In any case Russel Seros assures that he will be around to provide service after the sale. He definitely agrees that the stock, or stock bore class, has a place in the racing scene today, and if done correctly can help the sport grow. But he also feels the Super 600, or Outlaw, class is the premier division, and the two can coexist. He feels that way largely because it provides, or potentially can, provide a skill level differentiation. The top drivers belong in the Super Class and as long as the engines keep advancing, the ability of engine builders need to advance as well. After all there is something to be said about these tuners who can build something that lasts while turning 19,000 RPMs on a nightly basis.

Whether it’s old or new, runs on carbs or EFi, cost $500 or $15,000, one thing is for certain, if it runs at a local micro sprint track, Russell Seros is committed to keeping it out there. The top priority of Seros Racing Engines is to keep the sport alive, and insure its growth. Some things will come and go, and change is a constant fact of life, one thing won’t, and that is the business practice of Seros Racing Engines.

If you trust Russell Seros with your engine, you’re the most important racer in his book. That’s the cornerstone of Seros Racing Engines foundation, and no matter what class, displacement, or last name, for Seros –

It’s all about service after the sale.

Highside Highlights” is brought to you by Torgerson Racing

JJ Cox View All

JJ Cox -
Lead Contributor of Sprint Car Insider.
Sole Proprietor of Prodigy Race Promotions.
Current Freelance Announcer with educated broadcast experience.
Media Relations Advisor.
P.R Practitioner.

Fresno State Bulldog - Broadcasting and Public Relations.
Grew up going to 50+ Sprint Car races a year and Raced Motocross for 10 years.
Die Hard Dirt Race Fan
Just a rolling stone.

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